The Beginner's Guide to SEO

SEO (search engine optimization) is the process of improving a website's visibility and ranking in search engines like Google. For most businesses today, having a good SEO strategy is crucial for reaching customers online. In this beginner's guide, I'll explain the basics of SEO and how to use it effectively.

#3. Off-Page SEO

Off-page SEO is about generating external signals that increase your authority in eyes of search engines:

Social signals - Engagement on social media platforms like likes, shares and mentions.

Reviews - Positive ratings and reviews boost local SEO rankings.

Citations - Listings on directory sites consistent with business info.

Content - Focus on creating useful, informative content that includes keywords naturally.

Image optimization - Add descriptive filenames and alt text with keywords.

Internal linking - Link between pages on your site to establish information architecture.

#2. On-Page SEOs

On-page SEO refers to optimizations made directly on your website pages. Some key elements include:

Page titles - These should contain your most important keywords and compel users to click.

Meta descriptions - Write clear, concise summaries rich in keywords for search results snippets.

Headings and subheadings - Properly structure headings using keywords to indicate page topics.

Content - Focus on creating useful, informative content that includes keywords naturally.

Image optimization - Add descriptive filenames and alt text with keywords.

Internal linking - Link between pages on your site to establish information architecture.

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George Washington

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    John Doe

    October 03, 2018 at 2:21pm

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    John Doe

    October 03, 2018 at 2:21pm

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      John Doe

      October 03, 2018 at 2:21pm

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        John Doe

        October 03, 2018 at 2:21pm

        Lorem ipsum dolor sit amet, consectetur adipisicing elit. Pariatur quidem laborum necessitatibus, ipsam impedit vitae autem, eum officia, fugiat saepe enim sapiente iste iure! Quam voluptas earum impedit necessitatibus, nihil?

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          John Doe

          October 03, 2018 at 2:21pm

          Lorem ipsum dolor sit amet, consectetur adipisicing elit. Pariatur quidem laborum necessitatibus, ipsam impedit vitae autem, eum officia, fugiat saepe enim sapiente iste iure! Quam voluptas earum impedit necessitatibus, nihil?

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    John Doe

    October 03, 2018 at 2:21pm

    Lorem ipsum dolor sit amet, consectetur adipisicing elit. Pariatur quidem laborum necessitatibus, ipsam impedit vitae autem, eum officia, fugiat saepe enim sapiente iste iure! Quam voluptas earum impedit necessitatibus, nihil?

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