The Beginner's Guide to SEO
SEO (search engine optimization) is the process of improving a website's visibility and ranking in search engines like Google. For most businesses today, having a good SEO strategy is crucial for reaching customers online. In this beginner's guide, I'll explain the basics of SEO and how to use it effectively.
#3. Off-Page SEO
Off-page SEO is about generating external signals that increase your authority in eyes of search engines:
Social signals - Engagement on social media platforms like likes, shares and mentions.
Reviews - Positive ratings and reviews boost local SEO rankings.
Citations - Listings on directory sites consistent with business info.
Content - Focus on creating useful, informative content that includes keywords naturally.
Image optimization - Add descriptive filenames and alt text with keywords.
Internal linking - Link between pages on your site to establish information architecture.
#2. On-Page SEOs
On-page SEO refers to optimizations made directly on your website pages. Some key elements include:
Page titles - These should contain your most important keywords and compel users to click.
Meta descriptions - Write clear, concise summaries rich in keywords for search results snippets.
Headings and subheadings - Properly structure headings using keywords to indicate page topics.
Content - Focus on creating useful, informative content that includes keywords naturally.
Image optimization - Add descriptive filenames and alt text with keywords.
Internal linking - Link between pages on your site to establish information architecture.
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